We have an incredible lineup of speakers for your education and entertainment, and we are currently finalizing some of the details before we formally announce them. Please check back soon for updates.
Pre-Conference Workshop: Hug Your Haters: Embrace Complaints and Keep Your Members
Session Registration of $125 includes two sessions and Welcome Reception
If it feels like you're seeing more complaints and spending more time and money dealing with negativity and backlash, you’re right. The truth is, 80 percent of companies say they deliver exceptional customer service, and only 8 percent of their customers agree. But haters aren’t your problem; ignoring them is. In this eye-opening presentation, Jay Baer reveals new proprietary research into The Science of Complaints—why and where your customers complain and how to turn customer service into your marketing advantage. Baer teaches the critical steps for retaining and delighting customers in this disrupted era when customer service has become a spectator sport.
Welcome & Opening General Session: Talk Triggers to Grow Your Membership: Turn Your Members into Volunteer Marketers
Word of mouth is responsible for as much as 50 percent of all purchases, yet almost nobody has an actual plan to generate it. In this dynamic presentation, Jay Baer presents a simple, critical choice: Do you want to be the same, or do you want to be different? Because same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, you compel conversation, and when customers are compelled to talk, they recruit new customers… for free. Baer teaches the four truths for a differentiator to be a Talk Trigger; the five types of word-of-mouth-generating Talk Triggers; and the six-step process for creating Talk Triggers. Learn how to vastly improve your approach to marketing and customer acquisition.
Jay Baer, Convince & Convert
Jay Baer helps businesses clone their customers. As a 7th generation entrepreneur, he has founded five multimillion-dollar companies and written six bestselling books, including Hug Your Haters, named one of 2016's top three business books by Strategy: Business Magazine. Baer is president of Convince & Convert, a consulting firm that works with the world’s most iconic brands, such as United Nations, 3M, and Hilton. He is a recent inductee into the Professional Speaking Hall of Fame, an avid tequila collector, and a certified barbecue judge. Hang on to your seats… Here comes Jay Baer!